These Terms of Service ("Terms") govern your use of the Level Up Archery app ("the App"), developed and operated by Patrick Huston Ltd, trading as Level Up Archery ("we", "us", "our"). By downloading, installing, or using the App, you agree to be bound by these Terms. If you do not agree, do not use the App.
1. Eligibility
You must be at least 13 years of age to create an account and use the App. If you are under 18, you confirm that you have the consent of a parent or legal guardian. We reserve the right to request proof of age at any time.
If you are 13-15, you can use the App and share your training data with a linked coach, but written communication is not available to you: you cannot send or receive coach notes, and you cannot post or comment in the community feed. Those features require you to be 16 or older.
2. Your Account
You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us promptly of any unauthorised use.
You agree to provide accurate information when creating your account and to keep it up to date. We may suspend or terminate accounts that contain false or misleading information.
3. Licence and Usage Rights
We grant you a limited, non-exclusive, non-transferable, revocable licence to use the App for your personal, non-commercial archery training and scoring purposes, subject to these Terms.
This licence does not include the right to:
- Modify, reverse-engineer, or decompile the App
- Redistribute, sublicence, or resell the App or its content
- Use the App to develop a competing product or service
- Remove or alter any copyright, trademark, or proprietary notices
4. Prohibited Conduct
You agree not to:
- Use the App for any unlawful purpose
- Attempt to gain unauthorised access to the App, its servers, or any connected systems
- Transmit viruses, malware, or any harmful code
- Interfere with or disrupt the App or its infrastructure
- Scrape, harvest, or collect data from the App by automated means
- Impersonate another person or entity
- Upload content that is defamatory, obscene, or infringes on the rights of others
- Use the Auto-Plot camera feature to capture images unrelated to archery target faces
- Manipulate or falsify scoring data in shared or competitive contexts
Community content — zero tolerance. The App includes community features (the arena feed, pods, and leaderboards) where you can post content visible to other users. There is no tolerance for objectionable content or abusive behaviour: no harassment, threats, hate, obscenity, or content that targets another person. You can report any post and block any user from within the App. We review reports promptly and will remove content that breaks these rules and suspend or terminate the accounts of repeat offenders. By posting, you agree to these community rules.
5. Intellectual Property
The App, including its design, code, graphics, coaching content, 3D Aiming Course materials, and all associated intellectual property, is owned by Patrick Huston or its licensors.
Your archery data (scores, session logs, equipment configurations, arrow plot images) remains your property. By using cloud backup features, you grant us a limited licence to store and transmit this data solely for the purpose of providing the App services to you.
Coaching content is provided for personal use only. You may not reproduce, distribute, or create derivative works from coaching materials, training programmes, or course content without prior written consent.
6. Data and Offline Operation
The App is designed to operate offline. Your data is stored locally on your device and is authoritative. Cloud storage serves as a backup and sync mechanism.
We are not responsible for data loss resulting from device failure, operating system updates, or actions you take to delete app data. We recommend using the cloud backup feature to protect your records.
7. Third-Party Services
The App integrates with third-party services including:
- Stripe for payment processing on the web (and for physical goods such as the sling)
- Apple's App Store for in-app purchases on iOS
- Google Play for in-app purchases on Android
- Firebase (Google) for authentication and cloud backup
- Sentry for crash reporting on the native iPhone and Android apps
- Bunny.net for video content delivery
Your use of these services is subject to their respective terms and privacy policies. We are not responsible for the availability, accuracy, or conduct of third-party services.
If you downloaded the App from Apple's App Store or Google Play: these Terms are between you and Patrick Huston Ltd only. Apple Inc. and Google LLC are not parties to these Terms and have no obligation to provide maintenance or support for the App. Apple and Google are third-party beneficiaries of these Terms and may enforce them against you. To the extent required by store rules, Apple's or Google's own licence terms also apply to your use of the App.
8. Training Content Disclaimer
IMPORTANT — PLEASE READ CAREFULLY
The App provides training programmes, bow training exercises, breath training exercises, and coaching content designed to support your archery development. By using any training features, you acknowledge and agree to the following:
General programmes, not medical advice
Unless a programme has been specifically tailored for you by a coach through the coaching feature, all training content in the App is generalised and designed for a broad range of archers. It is not personalised medical, physiotherapy, or rehabilitation advice. Every archer is different and what works for one person may not be suitable for another.
Listen to your body
You must always listen to your body during any training activity. If you experience pain, discomfort, dizziness, breathlessness, or any unusual physical sensation, stop the exercise immediately. Pain is your body telling you something is wrong — never push through it.
Consult a professional
If you have any pre-existing medical conditions, injuries, or health concerns, you should consult a qualified medical professional or physiotherapist before starting any training programme, including bow training, breath training, or any physical exercises suggested by the App. This is especially important if you are recovering from injury or have cardiovascular, respiratory, or musculoskeletal conditions.
Your responsibility
You are solely responsible for your own safety and wellbeing when using any training features. You should:
- Warm up properly before training
- Use appropriate equipment in good condition
- Train in a safe environment
- Take adequate rest between sessions
- Stop immediately if you feel pain or discomfort
- Seek professional medical advice if pain persists
Limitation of liability for training
To the maximum extent permitted by law, we are not liable for any injury, illness, or physical harm that may result from following training programmes, exercises, or coaching content provided through the App. This includes but is not limited to bow training hold exercises, breath training exercises, strength and conditioning suggestions, and any AI-generated training recommendations.
Nothing in this disclaimer excludes liability for death or personal injury caused by our negligence.
9. Limitation of Liability
To the maximum extent permitted by applicable law:
- The App is provided "as is" and "as available" without warranties of any kind, whether express or implied
- We do not warrant that the App will be uninterrupted, error-free, or free of harmful components
- We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the App
- Our total liability for any claim related to the App shall not exceed the amount you paid us in the 12 months preceding the claim
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under applicable law.
10. Termination
You may stop using the App at any time by deleting your account and uninstalling the App.
We may suspend or terminate your access to the App if:
- You breach these Terms
- Your account is used for fraudulent or abusive purposes
- We are required to do so by law
- We discontinue the App or any part of it
Upon termination, your licence to use the App ends immediately. Data stored locally on your device remains yours. We will retain cloud-stored data for 30 days after account deletion to allow recovery, after which it will be permanently deleted.
11. Changes to These Terms
We may update these Terms from time to time. We will notify you of material changes through the App or via email. Your continued use of the App after changes take effect constitutes acceptance of the updated Terms.
If you do not agree to updated Terms, you should stop using the App and delete your account.
12. Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms or your use of the App shall be subject to the exclusive jurisdiction of the courts of England and Wales.
If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.
13. Contact
For questions about these Terms, contact us at:
Patrick Huston Ltd, trading as Level Up Archery
Email: support@levelup-archery.com
These Subscription Terms supplement the Terms of Service and govern your purchase and use of paid subscription tiers and one-time purchases within Level Up Archery ("the App").
1. Subscription Tiers
The App offers the following subscription tiers. Website prices below are what Stripe charges on levelup-archery.com. Apple App Store and Google Play charge their own store prices for the same plans. All amounts are GBP and include VAT where applicable.
Free
- Core scoring and session logging
- Equipment management
- Handicap and classification tracking
- Sight mark management
- Delay camera
- Auto-Plot AI detection (25 scans/month)
Level Up (website: GBP 6.00/month or GBP 58.00/year)
- Everything in Free, plus:
- Auto-Plot AI detection (150 scans/month)
- Grouping analysis
- Field archery tools
- Bow drills and training plans
- Kit testing and spine calculator
Level Up Plus (website: GBP 10.00/month or GBP 96.00/year)
- Everything in Level Up, plus:
- Unlimited Auto-Plot AI scans
Huston Archery School
- Website (Stripe): GBP 36.00/month for new subscriptions. New website School plans are monthly
- Apple App Store: GBP 36.00/month or GBP 344.99/year
- Google Play sells the same School plan through Play Billing
- The older GBP 20.00/month and GBP 192.00/year School prices are no longer offered to new buyers
- Everything in Level Up Plus, plus:
- Full video coaching library
- 3D Aiming Course included
- Technique breakdowns and drills
Founder
- A limited membership for the first 100 people who pay for Level Up monthly
- Billed at the Level Up monthly price (GBP 6.00). There is no separate public Founder price
- Grants Founder status on the account while slots remain
- Annual Founder is not sold
2. One-Time Purchases
3D Aiming Course
- Website (Stripe): GBP 12.00, one-time
- Apple App Store: GBP 12.99, one-time
- Google Play sells the same course through Play Billing
- Lifetime access to the 3D Aiming Course video series, tied to your account
- Access persists regardless of subscription tier, including Free
Wind Course
- Website (Stripe): GBP 36.00, one-time
- Apple App Store: GBP 67.99, one-time. The early-bird price is not sold on Apple
- Google Play sells the same course through Play Billing at the store price, not the website early-bird
- Lifetime access, tied to your account
3. Billing and Auto-Renewal
How you are billed depends on where you subscribed: through the App on iOS (Apple App Store), through the App on Android (Google Play), or on our website (Stripe). By subscribing, you authorise recurring charges to your payment method until you cancel.
Subscriptions purchased through Apple or Google renew automatically through your store account, and payment is charged to that account at confirmation of purchase. Renewal is charged within 24 hours before the end of the current period unless auto-renewal is turned off at least 24 hours before the period ends. Apple or Google's own terms also apply to those purchases.
- Your subscription renews automatically at the end of each billing period (monthly or annual, depending on your plan)
- You will be charged the current rate for your tier at each renewal
- Your payment processor (Apple, Google, or Stripe) will send a receipt for each charge
- If a payment fails, your payment processor will retry according to its own retry schedule; access may be paused if payment cannot be collected
All prices are in British Pounds (GBP) and include VAT where applicable.
4. Cancellation
You may cancel at any time. Where you cancel depends on where you subscribed: iOS subscriptions are cancelled in your Apple ID subscription settings, Android subscriptions in the Google Play subscriptions page, and web subscriptions through the App or by contacting us. Deleting your account or uninstalling the App does not cancel a subscription billed by Apple or Google — you must cancel it in your store account settings.
- Cancellation takes effect at the end of your current billing period
- You retain full access to paid features until the end of the period you have already paid for
- No partial refunds are issued for unused time within a billing period
- After cancellation, your account reverts to the Free tier
- Your data remains intact; you can re-subscribe at any time to regain access to paid features
5. Grace Period
If your subscription payment fails or your subscription expires, a 72-hour grace period begins.
During the grace period:
- You retain full access to all features of your previous tier
- You can update your payment method to resolve the issue
After the grace period expires:
- Your account enters read-only mode for paid features
- You can view your existing data but cannot create new sessions using paid features
- Cloud backup pauses until you resubscribe
- Auto-Plot and other tier-specific features are disabled
- Your data is never deleted; it remains available locally and will sync again when you resubscribe
6. Refund Policy
Your 14-day cancellation right (UK law)
Under the Consumer Contracts Regulations 2013 you normally have 14 days to cancel a purchase of digital content and receive a refund. By subscribing or buying a course you expressly request that we make the content available to you immediately, and you acknowledge that you lose this 14-day cancellation right once you access any paid content or feature. If you have not accessed any paid content, you may request a full refund within 14 days of purchase by contacting us (for web purchases) or through the store you bought from (for Apple or Google purchases).
Subscriptions
- Beyond the 14-day right described above, we do not generally offer refunds for subscription payments. You may cancel at any time and continue to use the service until the end of your billing period.
- If you experience a technical issue that prevents you from using paid features for an extended period, contact us and we will assess a refund or credit on a case-by-case basis.
One-time purchases (3D Aiming Course and Wind Course)
- Refund requests within 14 days of purchase will be honoured if you have not substantially accessed the course content.
- After 14 days, or if the course has been substantially viewed, no refund is available.
Purchases made through Apple or Google
Refunds for purchases billed by Apple's App Store or Google Play are handled by the store, under the store's own refund policy: request Apple refunds at reportaproblem.apple.com, and Google Play refunds from your Play order history. We cannot issue refunds for store-billed purchases directly.
For web (Stripe) purchases, to request a refund contact support@levelup-archery.com with your account email and purchase details.
7. Price Changes
We may change subscription prices from time to time. If we do:
- We will give you at least 30 days notice before any price increase takes effect
- Notice will be provided via the App and/or email
- The new price applies from your next billing cycle after the notice period
- If you do not agree with the new price, you may cancel before the new price takes effect
- Price decreases may take effect immediately
8. Tier Changes
You may upgrade or downgrade your subscription tier at any time.
Upgrades
- Take effect immediately
- You are charged a prorated amount for the remainder of the current billing period
- Future billing continues at the new tier rate
Downgrades
- Take effect at the end of your current billing period
- You retain access to higher-tier features until the period ends
- Future billing continues at the new (lower) tier rate
- No refund is issued for the difference
9. Free Tier Guarantees
The Free tier provides core archery scoring functionality without any payment requirement. We commit to maintaining a meaningful free tier that includes:
- Manual scoring and session logging
- Manual arrow plotting
- Equipment management
- Local data storage
We will not retroactively move existing free features behind a paywall.
10. Service Availability
We aim to provide continuous service but do not guarantee 100% uptime for cloud-dependent features.
- The App is designed to work offline; core features do not depend on cloud availability
- Cloud backup, Auto-Plot processing, and video streaming require an internet connection
- Scheduled maintenance will be communicated in advance where possible
- Extended outages affecting paid features may result in billing credits at our discretion
11. Contact
For subscription queries, billing issues, or refund requests:
Patrick Huston Ltd, trading as Level Up Archery
Email: support@levelup-archery.com